We believe what you wear creates connection—to your team, your brand, and the people around you. Custom apparel shouldn’t feel generic or disposable. It should feel personal, hold up in real life, and represent who you are with pride. That belief is what drives everything we do.

Building something from the ground up means learning, refining, and being intentional at every step. We’re thoughtful about how our products come to life—some pieces are made and finished locally, right here in our own home by us, while others are produced in partnership with manufacturers we trust to deliver consistent, high-quality results. Every decision is made with care, transparency, and a genuine enjoyment for the process, with the goal of creating apparel and merch that performs well, lasts, and represents the people wearing it with pride.

Pine Canyon Co. is owned and operated by husband-and-wife team Tyler and Taerrah. Built on shared values of hard work, creativity, and accountability, the business reflects a balance of practicality and design that shapes everything we create.

Tyler | Quality & Function

• Tyler is a farmer by trade, a former high school athlete, and a lifelong sports fan. He brings a hands-on, real-world perspective to Pine Canyon Co., with a focus on durability, fit, and function. He understands what apparel needs to withstand—long days, physical work, and the demands of athletics—and serves as our quality-control standard. If something doesn’t feel right or won’t last, it doesn’t move forward.

Taerrah | Creative Direction & Operations

• Taerrah is a creative at heart with a background in photography and a strong appreciation for branding, where translating ideas into something tangible has always been central to her work. She believes that when people wear something they genuinely love, confidence follows—and that impact matters. Her role spans design direction, client communication, ordering, and day-to-day operations, ensuring every project is thoughtful, collaborative, and executed with intention.

Supporting the creative process behind the scenes is her mom, Melanie, a professional graphic designer and founder of Goatsbeard Design Co.

• Melanie helps refine concepts and finalize design details when needed—adding another layer of care and perspective to ensure each piece checks every box.

• We run and operate a Brother Embroidery machine, and she is the talent behind the embroidery and all the things that make it special and successful!

Together, this balance of creativity and practicality allows Pine Canyon Co. to bring custom merch and athletic apparel to life with clarity, care, and purpose.